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Decibel insight11/10/2022 ![]() ![]() We are excited to partner with this ambitious bootstrapped team as they transform how companies track and improve customer experience. Michael Treskow, Partner at Eight Roads Ventures, who will be joining the board, adds in a statement: “Websites are the shop window into modern businesses and Decibel Insight gives businesses the ability to truly understand their users’ online behavior. Meanwhile, Decibel Insight, which is headquartered in the U.K., says it currently employs over 50 people in London, Boston and Denver and will use this first round of external capital to “scale the business and drive continued innovation through data science”. They were able to test new layouts and measure performance,” says Harris. “The team used insights from Decibel to understand that its lengthy pages were causing confusion. startup that has built digital experience analytics tech to help large companies understand how individual customers interact with its websites and apps, has raised 9. Likewise, I’m told that a leading British mobile network operator used Decibel Insight to increase sales for its product by 5 per cent after Decibel Insight’s machine learning algorithms alerted the company’s digital team that users were having a poor experience on its website. “Traditional analytics showed them there was dropout in the funnel during checkout, but it wasn’t until they used Decibel Insight that they were able to see why this was happening and fix the problem,” he says. retailer used the platform to increase its conversion rate by 70 per cent in a critical stage of the funnel. Decibel Insight is new to market as a customer experience (CX) tool, providing an array of features which typically dig deeper than other tools for. ![]() This can then be fed back to the marketing and product teams to improve customer experience online and make sure the company isn’t missing a trick.Īsked to provide some examples of problems Decibel Insight can help spot, CEO Ben Harris says that a large U.K. Decibel Insight reveals exactly how users behave on websites and apps, making it easy for enterprise businesses to quantify and improve the customer. Specifically, the analytics platform includes comprehensive reports, session replays, and data visualizations showing which parts of a site are performing well, which parts are being ignored, where users are dropping off and, crucially, why. ![]() Powered by machine learning, its tech claims to automatically surface poor or unusual experiences. Launched in 2014 and counting the likes of Lego, General Motors, Allstate Insurance, and Gucci as customers, Decibel Insight is an analytics platform to enable companies to track and measure digital customer experience. Join us on a voyage of discovery through the wonderful world of the web. The round was led by Eight Roads Ventures, with participation from John Simon, via his Ventureforgood investment entity. Decibel Insight Podcast on Apple Podcasts 6 episodes Podcasts from Decibel Insight's Phil Haslehurst & guests on topics as diverse as digital technology, advertising, the creative industries and web analytics. DECIBEL INSIGHT SERIESstartup that has built “digital experience analytics” tech to help large companies understand how individual customers interact with its websites and apps, has raised $9 million in Series A funding. Decibel Insight Key Features Bi-directional integration capabilities Built on an enterprise infrastructure Visitor flow mapping tools from entry to. Sam Soltano (site administrator) on 14 December 2014, 8 years agoĭecibel Insight is now included in our surveys.Decibel Insight, a U.K. We will examine it for inclusion in our surveys. Sam Soltano (site administrator) on 31 March 2014, 9 years ago We would be keen to be added to your site. What makes it enterprise-level is not just the speed, scale and security of the underlying infrastructure, technology and data collection, it's our unique Attribution heatmap, ability to value every element of every website, and advantaged segmentation tool making it suitable for active daily use for those wanting to dig deeper and find about users behave. Unlike traditional analytics that use statistics and charts to show how a website has performed, Decibel Insight’s overlays patches of colour on a website to show how users interacted with it - where they clicked, scrolled, paused and more. It is already one of the most advanced and innovative heatmap and visitor replay tools in the world, designed to help large businesses increase conversation rates. Although relatively new to market, the technology has been developed over several years alongside University professors with funding from the UK government and some high profile beta clients. Forum > Traffic Analysis Tools > Topic Traffic Analysis Tools Forum Technology proposal: Decibel Insightĭecibelinsight on 31 March 2014, 9 years agoĭecibel Insight is an enterprise visual analytics software, delivered at SaaS. Contact Email Phone Number +44 20 3700 4700 Decibel reveals exactly how users behave on websites and apps, making it easy for enterprise businesses to quantify and improve the customer experience at every digital touchpoint. ![]()
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